Vítor
Cepeda Lopes

Founder, Creative Director & Storyteller

Estoril, Portugal

• Founded and lead TheHive, connecting storytelling, film, interactive work and applied technology. Own concept and creative direction, production strategy, team assembly, client approvals and final delivery, alongside company direction and ecosystem architecture.
• Led Yamaha Motor Europe's 2025 seasonal campaign from concept and writing through creative and film direction, delivering the main film, short version and graphic assets with custom generative-AI techniques.
• Creative-directed a separate Yamaha interactive web experience; moved into hands-on AI-assisted front-end implementation to recover its most complex module, delivering ahead of deadline with approval at first review.
• Built a two-person real-time visualisation workflow for a time-critical event-architecture project connected to FIA and Formula 1 (F1), learning Twinmotion rapidly and delivering animated views from large 3ds Max scenes in three production days.
• Bring around three years of hands-on generative-AI experience into production work, now using a custom stack that combines in-house tools with cloud-hosted models.
• Current development includes Almanac, an OpenClaw-based education OS for teachers with a customised Control UI frontend, and TheHiveOS, connecting people, projects and client relationships while supporting generative-AI production management. Almanac is in development; TheHiveOS is in development and partly used internally.

Executive Producer, Film Director, Creative Director & Director of Photography

Oeiras, Portugal

• Led budgets, schedules, client and supplier negotiation, teams and delivery. Helped shape the studio's strategy and move into larger institutional and advertising productions.
• Conceived, wrote, executive-produced, directed and edited Dr. Bayard's Avós do Peito, Avós para Sempre! campaign. The campaign received five national and international awards, including a Gold Stevie and a Communicator Award of Excellence.
• Developed hybrid and interactive production formats during the pandemic. Led technical concept and delivery for Novartis's Breast Cancer Experts Hub, and executive production and technical direction on the online musical Clockdown.

Junior Director, Assistant Director, Creative Assistant & Casting Director

Lisbon, Portugal

• Worked across casting, location scouting, pre-production and assistant direction; directed and edited spec films and branded content.

Director’s Department Intern

Lisbon, Portugal

• Contributed to more than 20 film productions through scouting, casting, references, pre-production, assistant directing and editing.

Narrative Creative Systems, Storytelling & Interactive Experiences

Portugal

• Develop original IP, story architecture, narrative worlds and interactive concepts. Created and directed independent films including ReSpawn, Monsters Inside Us, Damage and New Hope.
• Developed an original transmedia game concept using Unreal Engine 4, reaching advanced conceptual development.

Direction, Performance & Technical Production

• Assistant Music Director and Concertmaster on Wojtyla - O Musical; musical direction, technical consultancy and violin performance at Teatro Experimental de Cascais.
• Technical Director and Violin Teacher at Salesianos do Estoril; music production, sound design, live performance and teaching across further engagements.